Google Ads is Google’s advertising system that allows advertisers to bid on certain keywords, for their business to appear on search results when the keywords are used by searchers.

Although a simple description, the process of getting your ad out on search results and converting users is in-depth due to it needing to be as strategic as possible. There are multiple factors to consider in order to create a lead-generating advert!

Did you know, businesses make an average of £2 in income for every £1 they spend in Ads? With such appealing potential, there is no wonder over 60,000 businesses are utilising paid advertising.

Here is a quick overview:

This is an advertising option that gives the user FULL control over ad campaigns, including access to ad formats, settings, features and strategies.

Benefits include:

– Payment is only taken when the ad is clicked/used
– You choose the keywords
– You set bid prices
– You choose the overall structure of your account
– Can utilise special ad formats
– Access to detailed ad reports

How it works:

When a user searches for keywords that you outlined as points of interest, whether that be on Google, Google Maps or any other partner site, your ad will appear either above or below the organic results. (By organic we mean results that have NOT been paid for, they naturally appear as a result of search engine optimisation, SEO.)

When using Google Ads you are fully responsible for ALL aspects of the advertising campaign. Therefore, it is essential you are knowledgeable in the process of paid advertising so that the most is being done with the outlined budget. Without complete understanding, you could be missing out on vital leads.

Estuary Digital is a Marketing Agency specialising in Paid Search, with offices in Southend-On-Sea, Essex. We have a combined experience of over 17 years, providing expert marketing services to a range of clients with individual specifications!

If you would like to know more about Pay Per Click, please do not hesitate to contact us- Give us a call on 01702 904876 or email us at info@estuarydigital.co.uk today