Case study report
WINNS Services is a company that provides professional security and cleaning services to a range of commercial and domestic properties.
Why did they come to us?
WINNS came to us at Estuary Digital as they felt their level of growth could far exceed what they had developed so far.
They realised the ability of marketing, but simply did not have the time, resources or knowledge to successfully promote their business. They acknowledged that a marketing professional was necessary because if they tried to do it themselves they could cause more harm than good.
Company Strengths at a glance
Area's to focus
Previously WINNS have not ventured far into the digital market space, so this was new to them and as a result wanted to be cautious with their first approach. With this we wanted to focus on set areas where quick wins can be made to show the true power of digital marketing.
The main focus was content and SEO with the look to extend into paid marketing in the future.
Tailor-Made Digital Marketing
Customised Marketing Strategy
In the time we have spent working with WINNS, we have managed to increase their monthly site visits by 303.32% and gain an increase of
23.78% in followers on social media. An initial increase is desired, but continued results are the ultimate goal to consistently develop the
WINNS then became one of our retainer clients. A retainer package is where we become that company’s marketing department, utilising all of our knowledge and expertise to take the business to new heights that they could not reach without the use of marketing. We made sure to implement Inbound Marketing methods and Growth-Driven Design to ensure results from the get-go. This includes the creation of 16 conversion-focused blogs, sharing those blogs and manage their social media, the creation of 2 irresistible offers, 2 Landing pages and Thank You pages, 2 CTAs, SEO and 2 emails + much much more, including around the clock availability to ensure all efforts are up to expectation. Regular meetings and reports are available to make sure WINNS are happy with their marketing, if they are not we will work with them to try to resolve their issues
The Do’s & Don’ts of digital marketing
What does the client think
Alen Davies – Sales & Marketing Manager
“The work that Estuary Digital have done has greatly improved our online presence, and has boosted our engagement with online users. “