The Wedding Guide

The Wedding Guide

Case study report

The Wedding guide is a online website which help brides connect with wedding venues and necessities for their local area

Why did they come to us?

Although The Wedding Guide quickly gained success within the wedding industry, as society changed, the needs of the brides changed, therefore, The Wedding Guide needed to adapt accordingly. However, due to the experience of the business only being within print and the team not having much understanding of digital practice, Terry needed to essentially restart the business.

Company Strengths at a glance

Area's to focus

Terry has been very successful in the wedding industry when it came to offline, however, the online presence fell behind. The main focus was to increase the brand online while brides would be browsing through social media. Here we would expect to see the highest interaction rates. 

The main focus was Social Media and Content with the look to extend into paid marketing

 

  • Social Media
  • Content
  • Paid Marketing

Tailor-Made Digital Marketing

Customised Marketing Strategy

He needed a strategic and effective marketing strategy and process to get the business back to high-level profitability of marketing, but simply did not have the time, resources or knowledge to successfully promote their business. They acknowledged that a marketing professional was necessary because if they tried to do it themselves they could cause more harm than good.

Results

The Wedding Guide is now starting to ascent to success due to our services. The Wedding Guide now has a new website, online app, digital guides, social media profiles and thriving wedding fairs- all making major impacts on the industry, regaining their position of being the original and best wedding supplier directory, but online! In their first month after completion, they gained over 700 new bridal contacts, had an increase of 109% in web traffic and have an average Facebook post reach of over 6000- the results speak for themselves.

Think Ahead

The Do’s & Don’ts of digital marketing

  • Track Your customers
  • Make it mobile
  • Re-engage & Re-target
  • Do it because you can
  • Dismiss the data
  • One side fits all approach

What does the client think

Terry Steel – Owner

“It is a great pleasure to work with the Estuary Digital. The Wedding Guide needed a new, refreshed design and Estuary’s expert team have not only provided this, we have seen a great improvement in our search rankings, Estuary Digital also work alongside us to train us in the new and done a great job.”

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