Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously, also known as its click-through rate (CTR) and how relevant your landing page is.

For instance, if the searcher types ‘Nike Air Max’ and your advert appears saying “buy Nike Air Max here”, once the ad is clicked this needs to lead the searcher directly to a page featuring Nike Air Max trainers. If it just goes to your generic homepage, it’s not good enough.

The higher your quality score, the better. In fact, even if your maximum bid is less than a rival bidder, you may still appear above their ad if your quality score is better!

Estuary Digital is a Marketing Agency specialising in Paid Search, with offices in Southend-On-Sea, Essex. We have a combined experience of over 17 years, providing expert marketing services to a range of clients with individual specifications!

If you would like to know more about Pay Per Click, please do not hesitate to contact us- Give us a call on 01702 904876 or email us at info@estuarydigital.co.uk today