Essentially, PPC stands for Pay-Per-Click. This is a type of paid online advertising where the advertiser pays an outlined fee every time a user clicks on their ad. These ads appear within the search engine page results and can be found at the top, bottom and on the side. These are identifiable by their small green box labelled ‘ad’.

Search engines that participate in PPC are Google, Yahoo and Bing being the most popular.

In other words, these ads act as a way to receive website visits rather than trying to achieve them organically. They save time, effort and resources of trying to earn visits naturally through search engine optimisation- they put your name directly in front of the right audiences in a click of a button.

The process of PPC is bidding for specific keywords related to your business and products/services. The price of these keywords will depend on keyword popularity and specificness, therefore you will ideally want to bid for words that have a high search but are also unique. For example, you may not want to bid on ‘ladies dresses’ as this is an extremely popular choice for others using PPC, you may want to bid for ‘blue ladies skater style dresses’. By choosing the less popular and more specific keywords, you will pay less and receive results.

Once the keywords have been ‘paid for’, when the keywords are used by searchers your advert will appear. Here is an example:

When your ad becomes live, you will start to pay every time a user clicks on your ad’s link and visits your landing page/website. When used correctly, the cost per click compared to the profit made from a single lead means the ad’s cost becomes trivial. The return far outweighs the investment, therefore this method of advertising is extremely popular with many businesses. For example, if you pay £1 per click and that user ends up buying £150 worth of products, the profit margin becomes ideal for a continuous PPC campaign.

 

Estuary Digital is a Marketing Agency specialising in Paid Search, with offices in Southend-On-Sea, Essex. We have a combined experience of over 17 years, providing expert marketing services to a range of clients with individual specifications!

If you would like to know more about Pay Per Click, please do not hesitate to contact us- Give us a call on 01702 904876 or email us at info@estuarydigital.co.uk today